Nickelodeon and The Pantone Color Institute Launch SpongeBob Yellow and Patrick Star Pink in Commemoration of SpongeBob’s 20th Anniversary

Fans are asked to wear #SpongeBobYellow on Tuesday, June 4, to
celebrate the launch

Nickelodeon also collaborated with artists around the world to
create unique SpongeBob interpretations in honor of the anniversary

NEW YORK–(BUSINESS WIRE)–Nickelodeon and The Pantone Color Institute have partnered to create
official SpongeBob Yellow and Patrick Star Pink colors in commemoration
of the 20th Anniversary of SpongeBob SquarePants, one of the
most iconic TV series and characters ever created. Nickelodeon is
celebrating 20 years of SpongeBob SquarePants with the “Best Year
Ever”—a tribute to the number-one kids’ animated series on TV that has
generated a universe of beloved characters, pop culture catchphrases and
memes, theatrical releases, consumer products, a Tony award-winning
Broadway musical and a global fan base.

“For two decades, SpongeBob SquarePants has inspired millions of
people,” said Charlotte Castillo, Senior Vice President, Franchise
Planning, Viacom Nickelodeon Consumer Products. “From our partnership
with the Pantone Color Institute to our collaborations with artists
around the world – we’re commemorating SpongeBob’s 20th Anniversary by
celebrating his optimism, imagination and creativity.”

“We were very honored to partner with Nickelodeon on the creation of
colors for these two globally iconic characters. Inspired by SpongeBob’s
enthusiasm, playfulness and fun-loving nature, the new SpongeBob Yellow
we created is a luminous golden hue that reflects the energy of the sun,
radiating joy and happiness, and sparking imagination,” expressed Laurie
Pressman, Vice-President-Pantone Color Institute. “Patrick Star Pink, a
warm and inviting coral pink is the perfect companion color to SpongeBob
Yellow. Spirited and affable, a light hearted pink hue is ideally suited
to the fun and laughter of being with your best friend.”

In celebration of the SpongeBob Yellow launch, Nickelodeon is asking
fans to show their love of SpongeBob by wearing their #SpongeBobYellow
on Tuesday, June 4 and post their looks to @SpongeBob on Twitter,
Facebook and Instagram.

In addition to the Pantone Color Institute partnership, Nickelodeon also
collaborated with artists around the world to create unique
interpretations of SpongeBob.

Brazilian-born, Miami-based international pop artist Romero Britto
reimagined SpongeBob in his trademark vibrant, bold and colorful
patterns. Britto creates art to reflect his optimistic view of the world
around him, and his iconic style has been described in the media as
exuding “warmth, optimism and love”. Britto’s SpongeBob mixed-media art
installation will be exhibited at a pop-up SpongeBob experience in Los
Angeles later in the year; and Viacom Nickelodeon Consumer Products
(VNCP) is in discussions with partners to translate his original
SpongeBob creation to product.

“It is a huge honor for me to create an art piece that celebrates such a
beautiful anniversary as the iconic SpongeBob,” said Britto. “He is a
character loved by millions of children and families, including my own.
My son grew up watching SpongeBob, and so this piece is such a special
one that brings me happiness. I feel privileged and thankful to be a
part of this partnership that can now be enjoyed by everyone around the

In addition to Britto, UK-born artist, Jon Burgerman, known as the
purveyor of doodles, created 50 SpongeBob pieces in his unique ‘doodle’
art style.

Burgerman added: “I love the whole world of SpongeBob, from the
characters, the settings and most of all the humour (and heart) of the
show. Although SpongeBob is a design classic, it’s the characters and
their relatable personalities that have kept us entertained over so many
years. Stephen Hillenburg created a classic, and it’s an honour to be
part of this collaboration.”

In Asia, Secret Fresh–a collective of Filipino artists representing a
variety of mediums, including graffiti, comics, film, animation, music,
architecture, sculpture, fine art and design– also collaborated with
Nickelodeon on the project. Secret Fresh’s artists used SpongeBob as
inspiration for limited-edition art, toys and prints.

Artists include Christian Tamondong and Ronald Ventura alongside 20
other artists whose expressions of SpongeBob ranged from canvas
paintings to porcelain and polystone figurines. The pieces will be
showcased at an upcoming Secret Fresh gallery exhibition, and VNCP are
in discussions with retailers to bring the creations to stores across

SpongeBob’s 20th Anniversary also features the Friday, July
12, premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed
live-action and animated special, and leads up to the Paramount Pictures
and Nickelodeon Movies theatrical, “The SpongeBob Movie: It’s a
Wonderful Sponge,” opening in May 2020.

About The Pantone Color Institute™
The Pantone Color
Institute is the business unit within Pantone that highlights top
seasonal runway colors, forecasts global color trends, advises companies
on color for product and brand visual identity. Through seasonal trend
forecasts, color psychology, and consultative color consulting, the
Pantone Color Institute partners with global brands to leverage the
power, psychology, and emotion of color in their design strategy.

About Pantone
Pantone provides a universal language of color
that enables color-critical decisions through every stage of the
workflow for brands and manufacturers. More than 10 million designers
and producers around the world rely on Pantone products and services to
help define, communicate and control color from inspiration to
realization – leveraging advanced X-Rite technology to achieve color
consistency across various materials and finishes for graphics, fashion
and product design. Pantone Standards feature digital and physical color
specification and workflow tools. The Pantone Color Institute™ provides
customized color standards, brand identity and product color consulting
as well as trend forecasting inclusive of Pantone Color of the Year,
Fashion Runway Color Trend Reports, color psychology and more. Pantone
B2B Licensing incorporates the Pantone Color System into different
products and services, enabling licensees to communicate and reproduce
approved Pantone values and improve efficiencies for their users.
Pantone Lifestyle brings color and design together across apparel, home,
and accessories. Connect with Pantone on InstagramFacebookPinterestLinkedIn.

About Viacom Nickelodeon Consumer Products
Nickelodeon Consumer Products (VNCP) oversees all merchandising and
retail operations for Viacom Inc. (NASDAQ:VIAB, VIA), one of the world’s
leading multimedia entertainment companies and home to such powerhouse
brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and
Comedy Central. With a diverse portfolio spanning animation, preschool,
youth and adult licenses, VNCP is committed to providing key partner
development and innovative marketing solutions, ensuring the highest
quality product offering across some of the world’s most powerful TV and
entertainment properties, including SpongeBob SquarePants, PAW Patrol
and Teenage Mutant Ninja Turtles.


Viacom Nickelodeon Consumer Products Press:
Clint Hayashi

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